Information Marketing: Why Your Business Plan Should Be Unique To You!

In this article I want to talk a bit about the importance of writing your own business plan and not copying someone else’s!

When you begin any business it is a good idea to have a plan in mind of what your business will look like.

Some call this a business plan or strategy plan.

The reason why I believe it is important is because it enables you to see the bigger picture at the start of your business and can prevent you going down a path that in fact does not work well for you.

We are all different and have different skills, likes, dislikes and so on and therefore your business strategy will be different from someone else’s. At least it should be unless you decide to copy cat someone else’s business…
You are far more likely to fail if you copy cat someone’s business plan because you are different and so things that might work well for someone else may not work so well for you – it often comes down to personality.

For example, you see that some person online is making loads of money and you decide to follow exactly what they say, you follow their plan, you copy what they do – they give you email swipes and templates for this and that and you use them all.

You see with physical products this might work – if you have the license to make your own copy. But with information products it becomes more difficult.

We all share information differently and we interpret information differently. Therefore to copy someone else’s information business is crazy because you can’t pretend to be someone else in the long term. Your business would be limited, your income would be limited and as for competition… how can a copy cat compete with the real person?

So can’t you follow anyone’s else’s plan at all? Now let me make it clear that I’m not suggesting you shouldn’t copy a plan of action or steps to take – I’m saying you should implement them in the way that suits you, that reflects who you are.

You can and should copy the concepts that others use that are proven to work but your own business must reflect your own style, your own personality and your own set of skills.

So get a pen and paper and write down what your business will look like, how it will work, what types of products you will create, how you will communicate with your customers, how you will drive traffic, etc.

Make sure that it fits in with your lifestyle and the amount of time you have to work on it for example. Once you have your strategy written you will be following what works best for you rather than being tempted to just copy and then fall into traps later on.

Stop Using Free Email Addresses for Business Use And Unleash Your Full Potential

As a small business owner, entrepreneur or infopreneur the quest to reach full potential is the core objective, and one of the things to avoid is giving away your power and authority to your prospects and customers in your respective field or expertise.

An email address says a lot more than just the message you have written or send from it. Unpaid email addresses are easy to get and use, so most of the small business owners, entrepreneurs or infopreneurs are reluctant to switch to a paid business email address, however these free emails addresses destroys your status as an equal and makes you appear needy and desperate to your customers and prospects.

As a small business owner, entrepreneur or infopreneur you must always present yourself as an equal at the very minimum to your prospects or customers but preferably as a superior. Then, and only then, will you receive the level of respect from customers necessary to make them fall into a frame of mind that they must prove themselves to you and earn a place as your customer.

Below are some of the benefits you can accrue as a small business owner, entrepreneur or infopreneur from investing in a paid personalized business email address and the associated domain name.


With whatever domain you have associated your business email address with; whether it is your ISP domain name or the common free public domain email addresses available today, you are actually promoting those domains by the principles vested in power of leverage. For a small business owner, entrepreneur or infopreneur this is not the best way to invest the setup resources you have in establishing yourself. While using your own personalized business email account and domain you are promoting your brand using power of leverage which has a multiple effect on your lead generation.

Unique Edge

Having a registered domain name means it’s a unique domain the whole world this give you the capacity to cast your prospecting net on the internet (worldwide), with unique positioning using SEO and PPC (par-per-click) services you will have the capacity within 24 hours to sell to 7, 019 people of the world. What an opportunity

Appear Credible

Look professional, although a free email account may be working well for you. Free business email account gives away your credibility, authority and power as a professional making you look “behind the times,” and appear less established and less serious about your business.

Business Social Media

With a personalized business email address and domain you can easily tap in the social media goldmine of LinkedIn, with ability to connect with top executives at different levels and other professionals where by expanding your outreach and visibility even greater, this increases your lead generation as well. With free email address you appear child play


Image is key to success, as the saying goes first impression matters; building business image or identity is an essential ingredient of success, putting your company name in front of the customers using every email you send is a very powerful tool in expressing your products and services to your prospects or customers, while free email account reduces your branding opportunities


With personalized email address, you don’t need to check multiple email accounts or worry about missing messages from your free email. All common email, like Hotmail and Gmail and Yahoo, let you forward all messages to any email address you choose. Meaning you can access all the emails from one business email address

Protection from dangerous spam

Paid email accounts typically includes anti-virus and spam filters to keep your inbox clean and secure from dangerous spam. They also have address books, folders to stay organized, and email encryption with password protection so information you send and receive stays private at all times


In a global market – your clients and future clients you may have talked or corresponded with may not always remember how to find you online. Using a personalize business email they can search you using your domain name and locate your website, making it easy to locate you and know exactly what you do, or who you are.

The list of benefits and credits is inexhaustible so please find an expert or a domain registrar and take back your authority and power in the market and UNLEASH YOUR FULL POTENTIAL

7 Reasons Why Your Small Business Needs a Website

Does your small business have a website? No matter what type of business you are involved in, it is crucial that you have one.

Here are my top 7 reasons why your business absolutely must have a website.

1) Websites allow your business to be open 24 hours a day. One of the major benefits of having your business online is that it never closes. You might work from 9 to 5, but customers can visit your business at anytime – day or night.

2) Customers want to make informed choices. Nowadays, people want information about a company before they will commit to even contacting a business. Long gone are the days when people phoned businesses knowing only the address and phone number.

3) People are reluctant to do business with companies that don’t have a website. Having a website is now the norm. Trust and creditability is crucial, and having a website is the best way to let your customers know who you are, and to show them what you offer.

4) Companies now compete online. If you aren’t online, then you have a major disadvantage compared to your competition. If your company can’t be found online, then how can it possibly compete?

5) People are buying more and more online. If your business offers items for sale, then please consider giving your customers the opportunity to make purchases from your website. Not only will “your shop” be open 24 hours a day, but you can attract customers nationally and even internationally.

6) A website is the cheapest way to promote your business. Having a website is the cheapest way to make people aware of your business. Coupled with social media, your business can be promoted across the globe – no other media can do that!

7) The ability to provide round the clock customer service. Ensure that your contact details are clearly positioned on all pages of your website. Customers should be able to contact you or your staff via telephone, email or live chat. As well as contact details, customers should be able to find answers to the most commonly asked questions through a Frequently Asked Questions (FAQ) page. This saves a huge amount of time that would otherwise be spent dealing with individual customer enquiries.

All businesses – no matter how small – must have a website to compete in today’s world. Fifty years ago, a business needed a telephone to be listed in Yellow Pages. The brutal truth is that nobody uses Yellow Pages anymore. Now it is crucial for businesses to be found on the Internet through a unique and professional looking website.

The easiest way for anyone to build their own website is with WordPress. It isn’t as daunting as you might imagine. There is certainly no programming or coding involved – I promise! My workshops have been created especially for non-technical people, and I currently present these one day courses throughout Scotland. Not only do I take you by the hand to show you exactly what’s required, but I also provide 30 days of free access to my support desk if you need any additional help. I invite you to get further details of my training at